WHO WE ARE

Sweet Spice & Honey is a beloved Irvington-based bakery founded by Amatullah Jabriel. We specialize in handcrafted, halal baked goods available for wholesale, retail, and online orders. Rooted in quality, care, and food reform, we are more than a bakery—we're a mission-driven brand committed to social impact.

Our work bridges hospitality and nourishment with community healing, justice reform, and food equity. We proudly partner with pantries, nonprofits, and correctional facilities offering sweet support in places where it’s needed most.

OUR GROWTH

The journey to Sweet Spice & Honey began during the housing crisis of 2009. At the time, I was working as a temporary consultant and, like many others, I was laid off. Overwhelmed with emotion, I decided to take a walk to clear my head. That walk led me to a store in Highland Park, NJ, called Ten Thousand Villages.

This store sold artisan products crafted by producers from developing countries, offering them a global platform to address economic injustice. As I wandered through the store, my sense of self-pity began to dissolve and was replaced by deep admiration for these artisans. Reading their stories, I learned about the immense challenges they faced—many of them lacked access to basic conveniences like 24-hour indoor lighting or a stove to cook whenever they wished.

In that moment, a realization struck me: I had access to so many resources and needed to make the most of them. Inspired, I decided to stop feeling sorry for myself and take action. I began by approaching a few local store owners, asking if I could sell slices of Banana and Carrot loaves in their shops. They agreed, and I made $30 that week—just $30—but it was the most meaningful money I had ever earned. It sparked pride, purpose, and the seed of what would become Sweet Spice & Honey.

Today, that same spirit of resourcefulness and respect for global food traditions continues to guide everything we do.

WHO WE ARE

OUR GROWTH

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